The Search Engine Results Page is where 80% of e-commerce begins. Therefore these small, but crucial, pieces of copy need to be absolutely perfect. Here’s why you should hire a professional to write them:
Posted by: Devin Miller
We don’t get to choose who we are in life, or what we’re good at. We simply are who we are. Kids are always being told that they can be anything they want to be when they grow up, but this just isn’t the case. I could never have been a dancer – never had the moves. It seems much wiser for parents to say, “Listen, little one, all you gotta do in life is figure out what you’re best at, and then simply do that.” After all, we are who we are.
I am a writer – a natural born creative. Without knowing why I did it or where the words sprang from, I always seemed to be scribbling and scribbling, turning out hundreds of poems and stories. This passion – or obsession – never ceased, sometimes to my consternation. Wouldn’t doing pirouettes across a stage in a fluffy pink tutu be much more fun? Possibly. But we simply are who we are.
There was no way around becoming (and embracing) what I am today – the Editor-in-Chief and Creative Director of this boutique SEO copywriting and branding ad shop. Writing would always be my lifelong love, my art and my profession – it was destined from the beginning.
Perhaps you feel the same. Perhaps you’ve been continually pulled in one direction, and now you’ve had the grand idea to turn your talent into something profitable. You know your product or service is going to be great. You know it, because it’s what you’re good at; because it’s what you’ve studied; because it’s what you love; and because it’s what is going to make you a big success.
My team and I are here to develop and launch this idea with you. We’re here to tell your story, to define your brand and to promote it to the world – from concept to completion. And this I is me – Devin Timnik.
Our creativity goes far beyond writing. We are idea people who see the big picture. We will tie all of the elements of your online advertising campaign together into one big, beautiful bow and wrap it around the gift that is your brand.
The elements of an online branding and marketing campaign include:
• Developing your concept, story and image
We love concepting. It’s great fun and we have a real knack for it. Concepting is the act of discovering your unique story and determining the imagery that will best tell the tale. We will identify the best marketing message for your brand and the design style that will turn your product or service into something extraordinary. Word Refuge will develop the concept by pulling designers, developers, illustrators, photographers, animators, and other artists onto the team. Whatever the visual goal, we will deliver it.
• Identifying your target market and determining the best way to reach them
We all know that the Internet is a huge, crowded place; and that it can be incredibly overwhelming. How do you reach the right people? Who are they, where are they hanging out and what do you say to them? The answer: Leave it up to us. As writers, SEOs and branding specialists, we will not only determine who your audience is, we will identify the various channels available to speak directly with them. Web 2.0 is all about starting conversations and interacting with consumers on a personal level – and this is exactly what we will do for you.
• Developing a powerful SEO strategy
Even if you have one of the most impressive, mesmerizing websites ever created, without a smart SEO strategy, your site will literally be lost in the great expanse of the World Wide Web. You must have an SEO strategy in place while building your site or you will be faced with some serious backpedaling when you can’t find your beautiful creation anywhere on Google. Fortunately, we can do all of this for you. We develop smart, search-friendly site maps, keyphrase strategies, link strategies and content marketing campaigns that boost brands to the very top of the engines.
• Delivering impeccably crafted, creative SEO copywriting
Ah, finally the words – our favorite part. Once we’ve determined your brand concept, design scheme, marketing message and SEO strategy, we deliver the cherry on top – exemplary copywriting. Whether your campaign requires clever, creative, educational, technical, humorous or corporate content, we will write sophisticated copy that your audience will love reading and search engines will love crawling. (Take a look at samples of our creative seo copywriting.)
We make all of this happen by doing exhaustive research on your industry, market segment, competitors and target market.
I’m betting you still have a few more questions about the logistics behind branding and copywriting services. Questions like:
• What does the process look like?
We like to simplify complicated systems at Word Refuge, so we’ve created a straightforward three-step process to ensure that our clients and copywriters are on the same page at the same time. This article explains it all… Our Three Step Work Process Revealed
• How much does it cost?
I know you’d love to find a simple answer here, but unfortunately, there isn’t a simple answer. Every job is different, so we custom quote each job. We do, however, have a Pricing Guide with our general rates that we’d love to share with you. Just drop us a line in the contact bar, and we’ll gladly send it over to you today.
• What if I already have a designer… or am a designer?
Great! We’re more than happy to work with any creatives already on your team; we love meeting new designers, developers and artists. Our SEO copywriters can write content that fits perfectly into your current design. We’re incredibly adaptable, and are great at jumping onto trains already set in motion.
• What if I don’t have a designer?
No problemo. We can pull talented designers, whose style is perfectly in tune with our concept, onto your campaign. Acting as your Creative Director, I will personally ensure that each element of your brand is in sync with the core concept.
• How long does it take?
Naturally, this completely depends on the size and scope of the project, but we’ll create a timeline with you that everyone is comfortable with.
• What if I already have a brand and website, but I’m not seeing the results I’d like?
Then you’ve come to the right place. We’ll gladly do a Content Review of your website and social media campaign to determine what’s working and what’s not. From there, we will deliver a comprehensive strategy that identifies how to improve your brand image, your SEO results and your customer conversion.
Whether you’re a startup looking to build a new website and launch a new product or service or you’re an established company hoping to spiff up your brand, copywriting and SEO, we’re here to deliver fantastic results and guide you every step of the way.
Don’t hesitate to contact our Creative SEO Copywriting and Branding Agency with any questions, to ask for a pricing guide or to request a free quote. We’re here to help!