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Wagging the Long-Tail: Time To Get Specific

By Devin Miller // April 22, 2010

So what exactly are long tail keywords?

In SEO copywriting, the long tail refers to keyphrases that are very, very specific to whatever you are selling, offering or promoting. When looking to draw more traffic to your website, it’s vital to not only appeal to the masses, but also to attract a minority audience by consistently offering low-demand (or very specific) products.

Global search patterns are shifting towards the need to find narrowly targeted goods and products that cannot be lumped into one simple keyword, or even keyphrase. As we’ve all have seen from our own search habits, general keywords are extremely competitive and we often can’t find what we’re looking for if the query is too broad.

A good example of this would be a query search for the short tail keyword “shoes”. There’s a good chance you’re going to have to sift through a huge number of options to find what you are looking for. However, if you search for the long tail keyphrase “3 inch pink stilettos”, a very specific result will pop up that matches exactly what you’re looking for. No time wasted!

Therefore, it’s time to get specific. It’s time to integrate easy-to-rank-for long tail keywords into your site that will result in great search positioning and attract highly targeted traffic.

Long tail keyphrases send prospective buyers to your website, not mere searchers and web-surfers.

By including very specific long tail keyphrases into your website (usually close to the end of the buy-cycle), you’ll likely see an increase in site visitors who are actually looking to buy that particular product or service. Visitors searching for long tail keywords often know exactly what they want, and are merely looking for the best (or first) place to do so.

The long and short tail of it is – using both is still best.

Although long tail keyphrases are a great addition to any site, (because they rank more easily than short tails, increase sales conversion by appealing to buyers and differentiate you from your competitors) it’s still a smart SEO copywriting practice to use both types of keyphrases.

That way, when consumers are searching for broad terms, you’re still in the running for competitive queries. And when searchers look for a specific product, they’re directed straight to your product or service page. Ideally, a map of your site’s keyphrase strategy should look like a funnel that directs a user seamlessly through the buying experience.

Hire a professional SEO copywriter to take care of this for you!

Highly trained professionals are here to analyze your site and determine which long tail keywords should be skillfully integrate into your SEO website copywriting. At Word Refuge, we know how to do this quickly and efficiently so that you can sit back and enjoy all of the new web traffic heading your way.

Don’t hesitate to contact Word Refuge, Creative SEO Copywriting Services, for a free quote, today!

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