SERP stands for Search Engine Results Page – and you know it very well. It’s the page that comes up with results every time you type a query into Google, Yahoo! or Bing (or any other search engine for that matter). These titles and descriptions are crucial pieces of copy for every website; they are the very first online introduction to your company.

Chances are, the sites that you tend to choose have great titles and descriptions. You may say that you just pick these titles because they’re at the top of the list. Fair enough, but the titles that are at the top of the list are there because they’re the most well crafted out of thousands, if not millions (and they’re accompanied by a website with high-quality, original seo content).

Great SERP content is very likely written by a savvy SEO copywriter; there are many tricks to the trade. But I’m terribly sorry, I’m not going to reveal these little tricks today – because, of course, it is our trade! What I will say however, is that if your website’s pages don’t all have unique SERP titles and descriptions, then you’re missing out on a whole lot of web traffic… and sales.

The use and importance of SEO SERP titles and descriptions goes even even beyond search queries…

SERP titles are also vital copy to have for personal and social bookmarking. When people just have “Home” as the title for their home page, this is all that registers on people’s favorites, in their history and on their social bookmarking sites like StumbleUpon, Digg and Delicious.

That’s a terrible injustice to their website! Plus, it’s annoying for users. If you’re looking through your favorites and all you find are Home titles, you never know whose home page it is. I know that I often skip right over these sites in my bookmarks if I haven’t taken the time to name them myself – which again, is annoying!

The SERP title is also what’s displayed at the top of every page, which is useful to refer to if you have multiple tabs open and need to know which page is which. Like right now, the SERP title on the top of this page reads SEO Writing Service, Website Copywriter, Travel SEO – Word Refuge. Maybe you’re on a page and can’t remember who the company is. Instead of leaving that page to go looking for the name (and the services they offer) on another page, you can just look to the SERP title – they’re incredibly useful.

SERP descriptions and titles should also be unique for every page.

Yep, it’s true. They should all be different. The search engines love unique content; they thrive on it. And they hate duplicate content; they punish people for publishing it. Not to say that you’ll be punished for having titles and descriptions that are all the same, but you certainly won’t be rewarded.

Take a look at a few variations of the Word Refuge SERP descriptions:

1.     Need sophisticated SEO copywriting for the adventure and luxury travel industries? Take a look at our Travel SEO and Travel Writing Services!

2.    Engage your customers with creative SEO copywriting! Our copywriting service provides keyphrase rich prose that inspire conversion and boost search positioning.

3.    We will successfully integrate Creative Writing into your online SEO marketing strategy. Engage your audience with creative SEO content today!

4.    Improve your destination marketing campaign and ecommerce sales. Our leading Creative SEO copywriting and Travel SEO service delivers dramatic online results.

By using unique titles and descriptions for each page, you’re not only helping direct searchers to your website, you’re helping direct them to the right page on your website.

From the descriptions above, someone looking for creative writing will be directed to our Creative Writing Services, while another searcher looking for Travel SEO Services will be lead to that unique page. These little pieces of copy are therefore vital elements of your SEO campaign and should be carefully crafted with the utmost care.

If you’d like to see your website making big gains in the SERPS, contact us today and let’s get a professional SEO copywriter on the job pronto. You could see dramatic search ranking results immediately!

We’ve therefore created a straightforward three-step procedure to ensure our clients and copywriters are on the same page at the same time.

Word Refuge will guide you step-by-step through the project process; it is our job to let you know the next step as we approach it.

For now, please take a look at this general guide detailing our method leading up to delivering great copy. (You’ll see that there’s a lot more than writing involved – we’re big on research!)

Although we have created this system to simplify the copywriting process, we appreciate that each client is unique and are more than willing to be flexible.

STEP ONE: The Details (Developing the Strategy & Taking Care of Business)

CONTENT REVIEW

•    We examine your website, blog, current social media and content marketing campaign to identify the areas that need improvement. We then write a proposal detailing the best SEO strategy for your business. If you already know exactly what needs to be done (which pages to add to your site, what changes need to be made on your social sites and exactly which services are needed), the Content Review can then be bypassed. To learn more about a Content Review, read our article What is an SEO Content Review.

DELIVER THE COPY PROPOSAL

•    After we determine the best approach for improving your SEO performance and your brand’s online success, we’ll write a proposal detailing the strategy. If you are building a new website, this is the point we would also deliver the Site Map for your review.

DELIVER THE QUOTE

•    Once you’ve had a chance to review our proposed SEO copywriting strategy, you’re free to choose what you would like to implement, and what you would like to postpone until a later date. We then write up a quote with the requested services for your approval.

CONTRACT SIGNING

•    We do ask that our clients sign our contract; and we hope that you will find it very beneficial for you as well. You will never have to worry about not receiving the agreed upon work order, as we are both under contract. We find this smart business practice makes both parties feel comfortable and secure.

FIRST INVOICE BILLED FOR DOWN PAYMENT

•    Prior to beginning a project, we do request that half of the contracted price be paid. We bill through Google Checkout (and Pay Pal if need be).

STEP TWO: The Research (We must prepare before we write!)

QUESTIONNAIRE

•    Once we’ve nailed down the job, price, contract and invoice, it’s time to begin the project! The first step is to create and deliver a thorough questionnaire to you that asks important questions about your brand identity, target market, industry and market segments, competition and customer profile. (i.e. What makes the product special? Who is the audience? Who are the competitors?). Whatever you do not fill out, we will research and complete for you.

STUDY AND RESEARCH ALL RELEVANT SOURCES

•    We then spend a considerable amount of time studying your industry, target audience, brand identity, competition, collateral, industry blogs, etc.

KEYPHRASE STRATEGY FINALIZED

•    Although we do preliminary keyphrase research during the copy proposal stage, at this point we now finalize the keyphrase strategy.

CREATIVE BRIEF

•    After all of the research has been done, we write and deliver a creative brief that includes the conclusive marketing message and concept.

STEP THREE: The Words (Write and Deliver Great SEO Copy!)

WRITE SERP TITLES AND DESCRIPTIONS

•    Now we generate the content pages with unique SERP titles, descriptions, and tags.

WRITE FIRST DRAFT

•    Ahh, finally, the fun part – writing the copy! Now we get to fuse together all of the useful information we’ve gathered and write fantastic copy; and we now have all of the necessary tools to do so.

FIRST DRAFT DELIVERABLES

•    We deliver the SERP title and descriptions and page content to you for review. If you have questions and comments, now is the time to discuss this with us. You’re free to ask for revisions if you’d like changes to be made.

REVISION

•    The client has 5 days after receiving the deliverables to ask for revisions. After the 5 days have expired, the project is deemed finished.

FINAL DRAFT DELIVERABLES

•    We deliver polished and perfected SEO copywriting to you in the format of your choice. RTF (rich text format) is often the best choice, as it’s simple for copy and pasting directly into a CMS without error.

FINAL PAYMENT AND RECEIPT

•    We deliver an invoice for the remaining half of the balance due. If you would like a receipt for your records, we’re happy to accommodate you.

So that’s it! Hopefully it’s now crystal clear that we pride ourselves on delivering only high quality, thoroughly researched and original copy.

When you hire a Word Refuge, SEO copywriter, you’re hiring a well-trained, professional writer who’s studied their trade as long and hard as any other fine craftsman. At Word Refuge, we are in no way article spinners who merely copy and paste keyphrase stuffed junk, only to please search – which in reality, it doesn’t please search at all! Those who believe that article spinning is anything but spam, are very mislead.

(To read more article spinning, and why you should stay away from it, checkout this great blog post written by Divine Write’s renowned SEO copywriter, Glenn Murray, If you’re an article spinner, you’re a spammer. Man up and admit it!).

If you have any questions about how our Creative SEO Copywriting Services can improve your online marketing efforts, or you’d like to receive a quote, contact us now. We’re happy to help!

If you find that you’re not getting the web traffic or conversion that you want, and you believe there is room for improvement on your website but aren’t sure what to do, then we need to do a Content Review for you. Word Refuge will examine your website, blog, social media sites, and all of your other online advertising platforms, to identify what needs to be done.

Then we will write up a detailed proposal that outlines all of the necessary procedures and possibilities for a successful online content marketing campaign.

What exactly will you review?

We will review your entire online marketing strategy! A copywriter will go through every inch of your website and social media profiles to determine what’s working and what’s not. We will identify places on your website where additional pages could be added, and the most beneficial themes for this content. Because high quality SEO content delivers improved search engine results, page additions like FAQs, blog posts, articles, service descriptions and bios can dramatically improve your SEO power.

We will also check to see if you have a beneficial link strategy in play, if the SERP descriptions are helping or hurting you (or if you even have them!), and if your site’s architecture is SEO and user friendly. After receiving our detailed proposal, you’re then free to accept all of our ideas, or pick and choose which services fit in into your goals and budget. From here, we will then write up a custom quote for you.

If I hire a copywriter to perform a Content Review, what am I paying for?

You’re paying for a strong SEO strategy; and you’re paying into your campaign. It’s similar to a contractor giving you a job “estimate”; typically you must pay for the site evaluation and bid.

The strategy we deliver is worth a considerable amount of time and money alone. Unfortunately ideas cannot be free. Our SEO copywriters have worked long and hard at their trade and are paid for that knowledge; otherwise, people could merely take our strategy and implement it else where. Therefore, we must charge for our time – a content review begins at $225.

What if I already know which SEO Copywriting Services I need?

The answer to this question is best explained with the following analogy: If you needed a new tire, you’d simply go to your mechanic and say, “I need a new tire.” He’d replace it, no questions asked. Correct?

But if your whole axle was making a terrible sound and you couldn’t identify the problem, wouldn’t you say, “Can you figure out what is wrong with this and get back to me? (And wouldn’t you have to pay a diagnostic fee, too?) An SEO Content Review is no different.

Therefore, if you know exactly what you need, (i.e. bi-monthly 400 word blog posts, a Twitter profile creation and management and 3 landing pages) we can certainly bypass the Content Review, no problem. But if your website is new and you’re not sure which pages to add and if there are ways it could be improved, it’s a wise business practice to ask for an SEO Content Review.

So if you think your online marketing campaign could be improved, but you’re not sure what to do, contact us now! We’ll write up a powerful SEO marketing strategy that’s perfect for your unique online business.

Your website’s Home page is one of the most valuable pieces of marketing material you own – plain and simple. It’s what your customers, clients, competitors, leads and the search engines initially judge you by. It’s the mother of all first impressions. (Pardon my early 90’s humor.)

Search engines index the Home page of a website first, and then they display it first. And some SEO experts say search puts more emphasis on the first half of the page. So in this tiny amount of copy (often 200 words or less), copywriters must tell the engines exactly what your business is about with the right keyphrases, while impressing your viewer with an interesting and impressive intro. It’s a tricky piece to write.

A Home page that’s doing its whole job (feeding the search engines valuable information and getting the viewer to stick around to investigate further) needs to have a well-thought out marketing message that speaks in a way that resonates with the intended target audience. And this takes research – a lot of research.

At Word Refuge, Creative SEO Copywriting Services, we do in-depth research on your target market, market segment, industry, competitors, clientele, and of course, keyphrases – all before we begin writing.

A good SEO Copywriter takes a considerable amount of time sharpening their pencils before writing, so to speak. Writing is as much about research, planning, investigation and concept development as it is about putting words on a page.

A Home page costs include the time it takes to complete all of these vital preparation practices:

* Content Review and Strategic Proposal
* Industry, Target Market and Branding Questionnaire
* Keyphrase Research
* Final Marketing Message, Concept and Creative Brief

To learn more about the Word Refuge project process, read this article: Our 3 Step Work Process Revealed!

If a copywriter says they can quickly write a fantastic Home page for you in an hour, simply by looking at your brand name, logo and website, run like hell. They’re no good.

A Home page is a delicate balance between story telling and SEO food for search bots, direct marketing and an intriguing welcome that introduces the viewer to your company. That’s why we study the lay of the land, in depth.

Our marketing strategists see what your industry competitors are up to and look for an inspiring concept that will stand out in the crowd. We ask a lot of questions and then find the answers to all of them by completing an in-depth questionnaire and developing a strong creative brief…again, all before we write a single word.

Our target market and branding questionnaires are not only imperative for us, they’re incredibly useful for you. A lot of our clients have been thrilled to have our investigative research neatly drawn up for them in a tight creative brief.

The creative brief can then be referred back to throughout the course of a long SEO content campaign (including writing landing pages) – always ensuring that designers, copywriters, sales teams, management and clients are on the same page.

All of the research that we do in preparation to write your Home page is vital to your entire advertising campaign. Developing a clearly defined marketing message is an imperative step, and it naturally costs a little extra money.

If you’d like to know our SEO Copywriting rates, please contact us today and we’ll send you our Pricing Guide.

SEO, my bread and butter – let me introduce you to one of the most fun, progressive and fast paced industries in the world today. SEO stands for Search Engine Optimization – which is the process of improving the online visibility of a website, social media account, blog, article, press release and anything else that someone wants found within the search engines.

As we all know well by now, without search engines we wouldn’t know where to look for the sites that we need. Currently 85% of Internet users begin their web activity with a search engine query (that’s a huge number!). Without utilizing SEO techniques, a website is literally lost in the great expanse of the World Wide Web. If this is what’s happening with your website, read on and contact Word Refuge now so we can discuss how to solve your SEO problem immediately.

Is Google taking over the world? Perhaps.

Currently there are thousands of search engines around the globe for just about any topic and industry that you can think of. Yet the world’s biggest engines remain Google, Yahoo! and Bing who retain 90% of the market – with Google continuing to lead the way, holding the number one position with 60% of the market share. Thus, for the purpose of this article, we will focus on the practices and Webmaster SEO Guidelines for Google.

But how do the search engines work?

First and foremost, search engines can only read text. Let me say that again – search engines can ONLY READ TEXT. That is it – they cannot read photos, graphics, videos, songs, etc. Google sends out crawls (also known as spiders and bots) to read and index new content published on a website.

Because they cannot index what a picture looks like or what a video is about, copywriters must write descriptions for each visual element – this ensures that the bots can determine what your content and site is about, (in addition to allowing people whose computer won’t properly load the graphic read what the image is).

The search engines strive to display the most accurate site for a query, which is why they index words and keyphrases. Keyphrases tell the engines WHAT your page is about and WHO you are. With out keyphrases to alert the crawlers about what you offer, they have NO idea what your website is about.

However poetic and aesthetically pleasing minimalist writing looks, if you’re not specific about exactly what you are offering, you’ll be lost at the bottom of Google’s never-ending lists. And no one gets much traffic to their website solely by typing in your url…we all start with a search.

A savvy SEO copywriter will diligently research which specific keyphrases to integrate into the content.

SEO copywriters spend a considerable amount of their time determining which exact phrases searchers are using to find your product or service. A traveler looking for a hotel in London will likely search with a query similar to, “affordable boutique hotel Leicester Square, London, England”. Therefore it’s vital to include these types of phrases throughout your website, ensuring that your customers can quickly find you.

On this same note, if the crawler finds too many of the same words or links on a page (called keyword stuffing and black-hat SEO), the search engines will consider the site spam and ban you from the engine. Through very complicated and secret algorithms, the engines have ways of determining whether the site is quality or not – thus, to achieve great organic search results, it’s important to adhere to white-hat SEO practices.

Once banned from an engine, it’s a very very long road back to the top of Google. It’s best to stay out of trouble and create a website with well-written SEO content – carefully balanced between keywords and readable, persuasive copy.

Because SEO copywriting is the main driving force behind website exposure, it’s estimated that by hiring a professional SEO website copywriter you increase your sales by 60%.

* Do you see how many keyphrases I managed to use in the last two sentences? I’ve included several very important keyphrases for Word Refuge: Word Refuge, SEO website copywriter, well-written SEO content, hire a professional SEO. This is what we need to do with your site if it’s lost in the web.

In addition to quality keyphrase rich content, smart SEO site architecture and backlinking are extremely important to every SEO campaign.

Hyperlinks and “backlinking” are the backbone of all SEO content marketing campaigns.

Here’s why:

Search engine crawlers travel through the web, page by page, via hyperlinks. (This is an example hyperlink to a service – Travel SEO). Therefore site-maps are road maps for the bots, while links are the roads they travel on. To succeed in search, it’s vital to ensure your website includes a well thought out SEO site architecture that bots can easily move through to index your entire site. (Word Refuge can develop a strong SEO site architecture for you!)

By adding links in the right places, you’re guiding the crawls easily through your website. The crawlers also look for keywords within hyperlinks, italics and bold headlines (it’s very important to choose these words wisely).

Along with links guiding bots through your site, links also play another vital SEO role.

Sites who would like to reference your site will often create a link back to your website (because you offer great content that they’d like to share). This is known as “backlinking” and is equivalent to an endorsement, which can add tremendous search engine validity to your site.

The more trustworthy and powerful the site is that’s linking to you, the better search engine results you will see. If a site like CNN creates a backlink to your site (referencing a great SEO press release, editorial article, etc) Google will perceive you as a trust-worthy, important website and your ranking will drastically improve.

The commonly used terms “link-love and link-juice” refer to the appreciation of websites who have garnered backlinks to their site – which can often lead to “reciprocal backlinking” where websites share “link-love”. As with keyphrases, however, it’s very important to practice white-hat SEO techniques and not spam the engines with too many links.

Link farms abound (websites promising great backlinks, but merely deliver spam) – so don’t fall victim to their tricks! Just as a link from a well-regarded site will improve your search ranking, links from a site in “bad neighborhoods” will damage your site’s positioning…even leading to a search engine ban in some cases.

SEO is an ever-changing industry that professionals must keep-up with on a daily basis.

SEO is not an exact science – the engines keep their algorithms incredibly secret, and we don’t always know their current strategies. Thus SEO website copywriters must continually stay up-to-date on the changes in search results, patterns and techniques.

With that said, if you adhere to their Webmaster Guidles, you WILL see results. And the great thing about search engines is that once you’ve made it to a prominent position, you tend to stay there. (And routinely updating your website with fresh SEO copywriting will help to ensure this.)

One other important aspect to note is that search engine crawlers typically only revisit a site every 90 days. Therefore, sometimes you have to wait 3 months before seeing big results. Yet, sometimes you’ll get lucky with a cache date and see a drastic ranking jump immediately. (Within two months, WordRefuge.com made it into Google’s 4th position for our most important and targeted SEO keyphrase, “Creative SEO Copywriting Services”. We received over 30,000 visitors to the site within 3 months. We also had a successful backlinking strategy that delivered fantastic results.)

Hiring an SEO website copywriter is the best way to begin your SEO campaign.

As you’ve now learned, great search engine rankings begin with a strong SEO site architecture and well-written SEO copy. At Word Refuge, we do both. By hiring a website copywriter you are setting yourself ahead of the pack – and could very well soar above your competitors on Google’s search engine results page. (Not everyone is taking advantage of SEO!)

Why hire a Word Refuge SEO copywriter?

Our website copywriters are well-established, professionals who will never sacrifice the integrity of the writing, the design, the brand image and the overall quality of the website to improve search ranking. We practice all white-hat SEO techniques and always find the right balance between keyphrases, story telling, and direct response copywriting.

The Word Refuge mission is to deliver excellent SEO search results and generate online sales with powerful direct response copywriting and creative story-telling that captivates readers and keeps them coming back. We always strive to stay current on the newest SEO techniques and technologies – in addition to taking part (and finding joy!) in the daily conversation of the online community. (Read more about how Twitter can be used to improve your Social Media Optimization efforts.)

As SEO copywriters, we love our work. We get to collaborate and work with new people everyday to determine the best approach to communicate the right message to a specific audience – it’s investigative, interesting, rewarding and fun! And we’d love to work with you too.

If you would like to see your website climbing its way up Google’s results, contact Word Refuge, Creative SEO Copywriting Services, today. Our copywriters are here to develop a powerful SEO campaign that’s perfect for your business.

Twitter is a social networking website where users share 140 character posts with a large and diverse international community. Along with Facebook, Twitter has played an enormous role in transforming how we communicate, market and share on the web.

According to Wikipedia, since its inception on March 21, 2006, registered users have increased by an amazing 1500%. In the first quarter of 2007, Twitter reported 400,000 tweets per quarter. By the first quarter of 2010, 4 billion tweets had been posted.

According to Alexa, Twitter is currently ranked the 11th most visited website in the world. With statistics like these, it’s crystal clear that something very big is happening on the world’s most user-friendly, micro-blogging site.

But aren’t tweets just more meaningless Internet chatter?

Twitter often gets a bad rap – as Clive Thompson discusses in his September 5th, 2009, The New York Times Magazine article, “I’m So Totally, Digitally Close to You”. Thompson says, “The growth of ambient intimacy can seem like modern narcissism taken to a new, supermetabolic extreme—the ultimate expression of a generation of celebrity-addled youths who believe their every utterance is fascinating and ought to be shared with the world.”

Although this quote suggests that Twitter is nothing but “celebrity-addled youths” sharing trivial information with one another, in reality, only 11% of Twitter users are under the age of 17.  The actual median age of twitter users is 31 years old.

Twitter is not mere child’s play. Twitter has quickly become one of the most influential channels for sharing information with a large target audience instantly, effectively and at no cost. This inevitably means that Twitter is a fantastic platform for online content marketing and SEM (search engine marketing).

Why is Twitter such a great place to market?

When looking at the advantages of Twitter marketing, it’s important to understand that the power of micro-blogging lies in the overall impression that is created over time (not in single posts). In Thompson’s critique on Twitter, he makes a very important observation:

“But as the days went by, something changed. Haley discovered that he was beginning to sense the rhythms of his friends’ lives in a way he never had  before. This is the paradox of ambient awareness. Each little update — each  individual bit of social information — is insignificant on its own, even  supremely mundane. But taken together, over time, the little snippets  coalesce into a surprisingly sophisticated portrait of your friends’ and family  members’ lives, like thousands of dots making a pointillist painting. This  was never before possible.”

A unique intimacy is shared by Twitter users. It’s thus become a fantastic place to gain insight into your target audience’s behaviors, likes, dislikes, wants and needs. Not only do you gain a strong sense of what a specific demographic is feeling and thinking (in “real-time”), you can speak directly with them every single day. In terms of account planning, market research and building brand awareness, Twitter offers amazing opportunities that cannot be overlooked.

Look at the great ways Twitter can be used for your online marketing campaign:

·      Share breaking news and important business information immediately
·      Ask questions! Get great feedback and advice from a targeted audience
·      Take part in “real-time” discussions
·      Share links to resources that shed light on your business benefits
·      Promote your website, product launches, events and awards
·      Organize meet-ups (aka Tweet-ups)
·      Study your competitors and critics
·      Find and connect with prospective customers
·      Hire people (or fire people…though frowned upon )
·      Learn from colleagues!
·      Improve customer service
·      Enhance your online SEO content campaign!

It’s time your business took advantage of these great marketing opportunities!

With so many beneficial ways Twitter can be used to garner more online exposure, learn about your target demographic and promote your brand – why not join the conversation today?

And yes, Twitter is very time consuming. To keep your site and profile relevant, you must post frequently. You need to create an image and personality that people remember, relate to and look forward to seeing day after day.

Word Refuge can do all of this for you. We’ll set you up with an optimized account and promote it from our own @wordrefuge profile. We can continue building our online success together!

Twitter is really fun, extremely useful and should definitely be integrated into your online marketing campaign. Contact Word Refuge, Creative SEO Copywriting Services, today, and let’s get started!

What is a backlink?

Basically, a backlink is an inbound hyperlink to your website from another online source. And the more links directed to back to your website, the more important you appear to the search engines. A backlink is like an endorsement; it says to Google, hey this Word Refuge site must be really important because Smashing Magazine linked to their site (true story ). So counting backlinks is one of the primary methods search engines use to establish relevancy and authority for websites.

However, not all links are created equal. Make sure to avoid link farms and black-hat backlinking tactics.

It’s crucial to note that not all backlinks equate to a powerful SEO boost. The more trusted the site is that’s linking to yours, the more valuable the backlink is. If CNN finds an article you’ve posted, likes it and wants to share it with their viewers (thus linking to it), chance are you’ll see huge search engine gains.

Yet, in the same respect, poor quality, spammy sites linking to your website can really hurt you. For many years, spammers created “link-farms” in the hopes of tricking search engines into believing that a website was an authoritative source that deserved high-rankings because it had thousands of backlinks. These tactics may have worked for a short time in the beginning, but the engines are much too smart for those shenanigans now. They have smart filters built into their algorithms to recognize cheeky tactics. So don’t fall victim to sites promising 1000 backlinks – it’s total BS.

Go organic! SEO Copywriting and link building o’naturale…

Seriously? Yes, even the web’s gone organic. I know, I know – you’re tired of the word. But it’s the truth of it; organic SEO techniques are just as good for your website as milk without hormones is for your bod. Organic search results merely mean that you’re not paying for results (through “Pay Per Click”) and you’re not taking part in any black-hat, spammy tactics. You’re simply following the Web Master Guidelines’ for good SEO practices and watching your site rise up through search naturally. That’s what we did at Word Refuge, and now we’re 4th on Google for “Creative SEO Copywriting Services”. It works!

So what does organic backlinking mean then?

It means that you build an awesome website and begin promoting it to a wide variety of portals and blogs to get featured. It means that you write high-quality, informative articles and blog posts that people love and want to share with their following – thus linking to you (you should also send your articles to directories where you’re allowed a backlink). It also means building a big social media campaign where you can share new posts and articles by linking to it. And it means reciprocal link sharing – aka “link love”.

Yep, share some link love. A lot of smart webbies ask friends from trusted sites to link to them and return the favor. Win-win! Link love is cool, but make sure you actually want the inbound link – and that it’s not actually coming in one of those farms that breed unnatural links like those poor KFC chickens with no heads. Yikes. Go organic!

In the end, you pretty much need to do develop excellent work that people are genuinely going to want to share with their followers. It’s the best way; and in reality, it’s the only way.

And we can help you create an excellent website and online marketing campaign too. So don’t hesitate to drop us a line and ask how we can build a powerful online presence for your company. It’s what we do! Contact us today!

It’s actually very fun. Copywriting is about people – and our need to communicate with each other. It’s the medium used for businesses to connect with the men, women and children that they want to talk to. With more than 6 billion people on the planet, sometimes this can be tricky. How do you get the right message out to the right people? That’s where copywriters come in.

Copywriters meet with people from all walks of life to gather insight and understand the way that various groups think and feel. Finding the right voice to bridge the gap between businesses and consumers is a copywriter’s duty and mission. It’s a social profession, as much as it is a classic artistry. Writing and communicating is not a new form of expression, but it could arguably still be the best (unless you’re into that whole speaking thing).

In the modern world, writing for business communication is more crucial than ever. Competition is fierce, and there are more channels than ever before to speak to one another. In addition to understanding the strategy of advertising though traditional mediums – print, radio and television – contemporary copywriters must master the art of copywriting for the web – which is no simple feat!

A vast landscape with millions of “shop windows,” the World Wide Web is becoming the center of global commerce. A copywriter’s job is to make individual businesses stand out in the crowd. They must not only work to drive conversion within a site, they must get the consumer to the site. Today, copywriting has become more than putting a pen to paper and an idea into action – it’s become a technical SEO copywriting battle where keyphrase analysis and search engine tactics are of paramount importance.

If your business is in need of a copywriter who understands traditional and contemporary copywriting practices (and has a passion for it), don’t hesitate to contact Word Refuge, Creative SEO Copywriting Services, for a free quote, today.

Since the invention of the printing press, articles have been among the most important forms of communicating news, information and opinions. Although modern technology has introduced a plethora of different platforms for communication, the informational and editorial article remains as valuable as ever.

In fact, articles have taken on a new and vital importance in contemporary times. SEO articles (search engine optimizated articles) now build online credibility for businesses by attracting search engine crawlers and boosting SERP positioning.

A well-written editorial article + the right keywords = a valuable SEO article.

Today, SEO articles not only educate the public as they have for centuries, they also play an enormous technological role by giving the search engines more content to crawl (which they love!).

When a high-quality article, that includes carefully selected keyphrases and hyperlinks, is published on your website, search engine crawlers will revisit and index the site. They seek websites that appear to be extremely relevant for a specific topic – and they do this by indexing keywords.

Having more content written on a clearly defined subject will further establish you as the most relevant result for a query. Therefore, the more SEO articles, the more relevancy.

In addition to feeding the engines high-quality copy, a well-written SEO article will attract other webmasters who value the content. They will often reuse or link to your SEO article, thereby creating even more backlinks and exposure.

This exposure generates vital backlinking to a website, which can drastically improve search engine positioning.

The more quality SEO content, links and keyphrases used in relationship to a website, the more relevant a business becomes in search engine queries. Because when it comes to search engine optimization, “content is king” and backlinks are the backbone to any online marketing campaign.

The importance of SEO articles is threefold:

First, SEO articles inform and educate readers – thereby establishing a business as an expert in the industry; they lure visitors to a website by intriguing their curiosity; and finally, they’re search engine gold because SEO articles include search friendly keywords, hyperlinks…and hopefully inspire backlinking.

The end goal of any SEO article campaign is to drive more visitors to a website – and we’re here to help you with that!

Get great online exposure with an SEO article campaign, today!

If an SEO article is written well, the reader’s inspiration will drive them to your website. Therefore it’s a great idea to provoke thought with the reader and push them to investigate further. At Word Refuge, this is exactly what we do. We write intriguing articles that shed a positive light on your business or NGO.

Contact Word Refuge, Creative SEO Copywriting Services, now for a free quote, and let’s begin brainstorming interesting topics for your SEO article campaign.

In SEO copywriting, the long tail refers to keyphrases that are very, very specific to whatever you are selling, offering or promoting. When looking to draw more traffic to your website, it’s vital to not only appeal to the masses, but also to attract a minority audience by consistently offering low-demand (or very specific) products.

Global search patterns are shifting towards the need to find narrowly targeted goods and products that cannot be lumped into one simple keyword, or even keyphrase. As we’ve all have seen from our own search habits, general keywords are extremely competitive and we often can’t find what we’re looking for if the query is too broad.

A good example of this would be a query search for the short tail keyword “shoes”. There’s a good chance you’re going to have to sift through a huge number of options to find what you are looking for. However, if you search for the long tail keyphrase “3 inch pink stilettos”, a very specific result will pop up that matches exactly what you’re looking for. No time wasted!

Therefore, it’s time to get specific. It’s time to integrate easy-to-rank-for long tail keywords into your site that will result in great search positioning and attract highly targeted traffic.

Long tail keyphrases send prospective buyers to your website, not mere searchers and web-surfers.

By including very specific long tail keyphrases into your website (usually close to the end of the buy-cycle), you’ll likely see an increase in site visitors who are actually looking to buy that particular product or service. Visitors searching for long tail keywords often know exactly what they want, and are merely looking for the best (or first) place to do so.

The long and short tail of it is – using both is still best.

Although long tail keyphrases are a great addition to any site, (because they rank more easily than short tails, increase sales conversion by appealing to buyers and differentiate you from your competitors) it’s still a smart SEO copywriting practice to use both types of keyphrases.

That way, when consumers are searching for broad terms, you’re still in the running for competitive queries. And when searchers look for a specific product, they’re directed straight to your product or service page. Ideally, a map of your site’s keyphrase strategy should look like a funnel that directs a user seamlessly through the buying experience.

Hire a professional SEO copywriter to take care of this for you!

Highly trained professionals are here to analyze your site and determine which long tail keywords should be skillfully integrate into your SEO website copywriting. At Word Refuge, we know how to do this quickly and efficiently so that you can sit back and enjoy all of the new web traffic heading your way.

Don’t hesitate to contact Word Refuge, Creative SEO Copywriting Services, for a free quote, today!