The Search Engine Results Page is where 80% of e-commerce begins. Therefore these small, but crucial, pieces of copy need to be absolutely perfect. Here’s why you should hire a professional to write them:
Posted by: Devin Miller
Ski Bundle
Project Year: 2012URL:
We love skiing. We love talking about skiing. And we love writing about skiing… and snowboarding of course.
As huge winter sport enthusiasts, we were very excited to work with this great U.K. and U.S. based company to ensure their website was fit to battle big competitors in search and close the deal on the site.
In addition to increasing Ski Bundle’s website traffic and educating users about their many amazing choices of ski discounts that Ski Bundle offers, we needed to do so in the US, the UK, Canada and Australia – making this a tricky word game, but one that we enjoyed every minute of.
After determining what Ski Bundle’s USP would be, we developed a strong marketing message, solid keyphrase strategy and wrote 50+ pages of SEO copywriting, all accompanied with highly targeted meta data. And the results have been awesome.
So take a look at the new Ski Bundle site! You’ll never have to look elsewhere for great ski and snowboarding deals again – these guys are fantastic.
Testimonial
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Devin, we appreciate your hard work so much! The Brand ID was such a huge help and we are thrilled with all of the new copy. We couldn’t have done it without you. Thanks again!
"Joe Probert - Creative Director