The Search Engine Results Page is where 80% of e-commerce begins. Therefore these small, but crucial, pieces of copy need to be absolutely perfect. Here’s why you should hire a professional to write them:
Posted by: Devin Miller
Press Releases
Benefit from the tremendous value of SEO PR, today!
Generating high-quality press releases optimized for search engines is one of the most valuable marketing tools currently available to small and large businesses.
Because news and media sites continue to hold the most authoritative position in distributing information (news is of course more trustworthy than advertising), having a press release published and promoted by one of the big news sites can transform your business overnight.
Why is a Press Release so valuable? Here’s a juicy tidbit:
When a press release is distributed to well-established wire services (PR Newswire, MarketWire, etc.), news sites like Google News, MSN Newsbot, and Yahoo! News are then able to easily search these sites for publishable news (if your press release is optimized correctly!).
76 percent of journalists seek press releases when writing a story - so it’s a very wise idea to have SEO news releases regularly distributed and waiting to catch the eye of an editor or writer.
In addition to the benefits of news outlets picking up and publishing your SEO press release on their own site (backlinks from well-established news sites are incredibly valuable endorsements that create instant online visibility), industry websites also seek out news releases from companies in their own industry vertical.
That means that the more websites who publish your press release, the more backlinks are generated, resulting in more targeted traffic to your site, increased order volume and overall earning potential. Word Refuge can do this for you!
It’s vital to have your press releases written and distributed by a professional copywriter – you don’t want to hinder your reputation.
It’s important to note that SEO PR is becoming increasingly competitive (news sites are inundated daily with a huge quantity of submissions) and editors will quickly dismiss your press release if it includes too many keywords and links that appear spammy, if the content is not actually news or if the writing is poor quality.
Therefore, when establishing a positive reputation with news outlets, search engines and consumers – you need someone who knows the tricks of the trade.
Professionally written, high-quality SEO press releases written by Word Refuge include the following:
- An eye-catching headline that grabs the attention of editors and readers
- Well-researched, factual content written with a positive spin
- In-depth analysis of the most effective and relevant keywords to incorporate into the copy – your press release needs to be easily found in the SERPs by news sites and consumers
- Content that subtly points out positive benefits (press releases must be written like a news story, not an ad) and encourages people to visit your website
- Submission to reputable press release distribution sites
- Weekly or monthly press release generation to keep your audience regularly updated on the great events happening in your business
- Sensitive content for damage control if your business is experiencing an unpleasant event
Other SEO PR ideas!
Word Refuge copywriters will also write a landing page
on your website for each press release if so desired. We’ll create a
seamless experience for the end user by leading them from your press
release to your website, and all of the way through the buying-cycle.
If you have some important news you’d like to share, have a new product that deserves recognition or need damage control with a sticky situation, it’s time to generate positive buzz and build valuable backlinks with a search engine optimized press release campaign.
Contact Word Refuge, Creative SEO Copywriting Services, for a free quote today!
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