The Search Engine Results Page is where 80% of e-commerce begins. Therefore these small, but crucial, pieces of copy need to be absolutely perfect. Here’s why you should hire a professional to write them:
Posted by: Devin Miller
Product and Service Descriptions
Do all of your images include SEO product descriptions? If not, let’s talk.
In addition to a great photograph or graphic element, every product or service should be accompanied by a clear, compelling description. Product and service tags not only describe all of the valuable reasons why a consumer should buy from you, they also play a vital role in any online content marketing and SEO campaign.
Utilize the power of SEO keyphrases in every product and service description.
Every product or service that you offer should include a unique description that includes both broad and long-tail SEO keywords. Knowing which keywords to creatively integrate into smart, direct response copywriting is the key to any valuable product description. Word Refuge can do all of this for you – quickly, accurately… and creatively!
Product and Service descriptions written at Word Refuge include the following:
- Thorough research of your product’s uses and advantages in order to highlight its most valuable features
- Thorough research of your target audience to determine which voice will most effectively connect with the right consumer – we aim to speak to your clients in a way that they connects with and trust
- Integration of carefully selected keywords that allow consumers to easily find you in search engines
- Clear, concise and creative copy that includes an inspiring call-to-action.
- Powerful benefit statements that connect with buyers by appealing to their personal wants and needs
To view a few samples of Product Descriptions written by Word Refuge, check out our SEO copywriting portfolio.
Contact Word Refuge, Creative SEO Copywriting Services, and receive a free quote – let’s get those product shots accompanied by great SEO descriptions immediately.
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