The Search Engine Results Page is where 80% of e-commerce begins. Therefore these small, but crucial, pieces of copy need to be absolutely perfect. Here’s why you should hire a professional to write them:
Posted by: Devin Miller
SEO Website Copywriting
First impressions are extremely important – and on the web, you only have a split second.
We all know immediately when we’ve arrived at an outdated, nasty website that looks like a big, fat pile of kaka. And we hit the back button faster than you can say crappola.
In this day and age, no one has the time or the desire to sift through a mountain of horribly written and utterly boring content. Nor do they want to buy products from an ugly brand. So let’s introduce your brand with a stunning design and intriguing, fun to read, copywriting.
We’re not only great writers, we’re talented branding specialists.
Our advertising agency provides much more than words. We are highly creative branding professionals who will determine the best concept, message, aesthetic and strategy for your company on the whole.
Our own Editor-in-Chief and Creative Director, Devin Miller, will act as your creative director throughout the campaign to ensure every element of your site and online strategy is completely in sync – including the design and development side of the project.
Choosing from our long list of partners, we can bring a team of designers aboard that will best suit your brand’s needs. We’re also incredibly adaptable and are more than happy to work with your current creative director and design team – whatever works best for you!
Our branding and website copywriting service includes:
- In depth research to identify your target market and your competitors (including their USP, keyphrase strategy, tone, strengths and weaknesses, etc.)
- In depth research of your company’s current USP, brand concept, SEO strategy and the strengths and weakness of each
- A solid strategy for a revised or further developed brand concept that includes your voice, style, marketing message and visual goal, all wrapped up in a solid Creative Brief
- A comprehensive keyphrase strategy that includes an effective site map, internal linking strategy and content structure
- Compelling, top-quality creative SEO copywriting that leads a buyer through the entire sale-cycle
- View a samples our SEO website copywriting!
Feel free to contact us if you’d like to view samples of our Brand ID, Creative Brief and Key Phrase Strategies. You can also read more about our work process in the following article: SEO Copywriting and Branding Project Process.
And let’s not forget about the power of SEO…
Did you know that 80 percent of all online transactions begin with a search engine query? That’s an enormous percentage. It’s therefore vital to ensure that your website is easily found in the search engines.
There are several ways to increase your Google ranking, but SEO website copywriting is the most important piece of the pie.
Why is Search Engine Optimized Website Copywriting so valuable for excellent search ranking?
The answer: because search engine crawlers can only read text. Google bots cannot read photographs, graphics, videos or visuals of any kind – they can ONLY READ THE COPY. It’s therefore extremely important that your website copy is not only written well, it must be written well using the right words. Knowing which SEO keyphrases to use, and where to integrate them throughout a website, is paramount – and our writers know all of the tricks of the trade.
SEO website copywriting can be a tricky task, but it could very well be the most important aspect of modern marketing.
The Internet is the center of global commerce, but people need a hand getting to your storefront. So let our SEO copywriters lead them to your shop, through the door, to your merchandise and straight to the cashier. (And let’s do it in style, shall we?)
Contact Word Refuge, Creative SEO Copywriting Services, for a free quote today and let’s get started on building a gorgeous brand for your company!
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